MOID Designer
As the originator, visionary and creator of the brand, the designer of MOID is enthusiastic and passionate, determined to create timeless, minimal chic pieces that beautifully accentuate the female silhouette. His artistic background, street style references from his involvement graffiti and inherited knowledge about fashion from his family, infuse MOID creations with elegance and timelessness.
Drawing on a heritage from the family-owned women’s fashion industry, which has been in the realm of women’s apparel for over 50 years, designer MOID – now in the third generation - has recently breathed new life into the business with a fresh wave of renewal, innovation, and creativity.
Based in his privately-owned building at Ermou 122 Street in the heart of Athens, where the headquarters, boutique and manufacture / artisanship are located, he designs using sustainable, high-quality eco-friendly fabrics and materials.
Having practiced pattern making and designing since the young age of 12, learning from his father and grandfather, he brings a wealth of experience and craftsmanship to his work. His aim is quality through the greatness of simplicity, creating pieces that will last in every woman’s collection, seamlessly accompanying her from day to night.
Our Boutique in Athens
Every MOID creation is designed and crafted at every stage in our own building located at Ermou Street in the heart of Athens.
In our 1,200 sq. m. boutique, housed in the same space as the manufacture, you will discover our whole MOID collection in an environment that radiates aesthetics and elegance.
Our vision is to craft exquisitely designed, timeless pieces of women’s clothing that embody the highest aesthetic standards.
The Manufacture
Slow fashion at its finest.
Every MOID creation is truly handmade. Reflecting the brand's core commitment to sustainability, each piece is crafted following the principles of slow fashion. From the initial design concept to the final construction, every garment is genuinely handmade. MOID’s vision is to create timeless women’s clothing that embodies high aesthetic standards designed to be cherished for years to come.
Step 1 – From Inspiration to Hand-Drawn Design.
Designer MOID draws inspiration for every new design he creates with a focus on sustainable
clothing that stands out for its exceptional quality and flatters the female silhouette. Minimal
aesthetics, monochrome schemes, timelessness and carefully selected organic fabrics are the key
elements for every new piece released. The concept is then captured through hand-drawn designs,
without the use of digital printing.
Step 2 – Pattern and Cutting.
The pattern is one of the most crucial steps in the process of creating a piece of clothing. The
designer creates the pattern and proceeds by carefully cutting the fabric. Based on the pattern, the
fabrics are cut, and a new MOID creation gradually takes shape...
Step 3 – Sewing and Ironing.
The artistry and attention to detail at the sewing stage is one of the many reasons why one should
choose MOID's slow fashion. Each clothing piece is sewn, ironed, and carefully attended to by the
designer down to the tiniest detail!
Step 4 – A new MOID creation is Born.
The entire MOID collection is available at our boutique located at 122 Ermou Street in Thiseio. Here,
you will also find the designer, who will help you choose the piece that suits you best!