MOID is a third-generation Greek designer, crafting timeless, minimalist garments rooted in heritage and shaped by a modern vision. Born into a family atelier that has been at the heart of fashion since 1972, MOID’s journey began surrounded by fabric rolls, dress forms, and the hum of sewing machines — where craftsmanship was not just taught, but lived.

Slow fashion at its finest.

At the heart of MOID lies a commitment to conscious creation — embracing sustainability not as a trend, but as a responsibility. Every garment is crafted with intention, using eco-friendly, natural fabrics like linen and natural satin, carefully sourced for their low environmental impact and lasting quality. Championing slow fashion, MOID produces in limited quantities, valuing thoughtful design and timelessness over excess. By keeping manufacturing in-house at the Athens atelier, the brand ensures ethical practices, transparent processes, and a deep respect for both the artisans behind each piece and the women who wear them. Sustainability, for MOID, is a continuous journey — one rooted in heritage, elevated by innovation, and driven by the belief that fashion should honor both people and planet.